Client: Nancy Sutcliffe Designs. An impressively talented designer-maker with a range of handmade greetings cards (mostly sold through galleries and craft outlets via an agent) and an innovative approach to decorated glassware (sandblasted, hand-painted, fired and dishwasher-proof).

Brief: A stylish online explanation-cum-catalogue that can also capture email addresses for future promotional mailings.

Comment: I was aiming for a cool look with elegant but fast-loading graphics and a minimum of twiddly bits to go wrong.

Client: Pyramidion Classical Statuary. Manufacturer of (as the name says) classical garden ornaments in stone and lead.

Brief: An online catalogue. Online purchase was not required (the sums involved are large!). The is hosted on my virtual server. Subsequently the client decided to duplicate the site for a Francophone audience, and I produced a look-alike version using a professional transistor.

Comment: The nature of the target audience – essentially traditional, and wealthy – demanded a classical and classy style. Page designs are cool, clear, conservative and unfussy; pop-ups allow for the detailed look at products; order forms are printable Word documents if that's the user's preference.

Client: Marijana Dworski Books. A typical Hay-on-Wye bookshop specialising in Eastern Europe, with an untypically strong mail-order business and an imaginative approach to web marketing.

Brief: A major makeover of a small and somewhat pallid existing site, aiming to provide Marijana Dworski Books with a more professional feel without losing the shop's characteristic style, personality and commitment to customer care.

Comment: A real pleasure to work on this site. It has a crisp design, bags of personality, and the minimum of complication (online catalogues and credit card orders are handled via a simple link to an external supplier, which simplified the web designer's life and speeds things up). Titles use a small amount of Flash to catch the visitor's attention without getting in the way of the content.

Client: Language-Library.com. Marijana Dworksi's sister operation, specialising in buying and selling travel and language titles.

Brief: Echo the design of the parent site with a different look and new copy.

Comment: The different colours and the title typeface mean that the site has its own look 'n' feel while maintaining the family resemblance.

Client: Mundy's Property Lawyers. As above.

Brief: The emailed newsletter I produce for Mundy's (detailed here) needed a web-accessible archive of back issues.

Comment: Neat, simple and obvious – just how I like my websites. This is one I also host.

Client: Moccas Court . Luxury short breaks in a Georgian country house.

Brief: Essentially a branding exercise. The new owners of Moccas Court are investing heavily in providing an upmarket B&B offering, and the website was to echo those values as well as providing useful background and practical information.

Comment: Some clients want an arms-length relationship with me. This was not one of them. In this case both the brand messages and the way they were presented evolved considerably during the course of the project.

Client: EC&T magazine. A specialist publication for IT teachers and computer users within the education sector.

Brief: The magazine's brand should be continued into an online presence, with the scope for additional revenue opportunities.

Comment: The website uses some of the magazine's design elements and some of its content, but it is also ripe for development as an entity in its own right.

Client: Turret-RAI. Owners of trade show Electronics World Expo.

Brief: An archive for Electronics Update, a weekly promotional newsletter that brands and supports the show. Nothing too fancy: a one-page listing of contents with links to the newsletter issue.

Comment: A simple but effective site that echoes the design of the newsletter. The newsletter is no longer published, but the archive lives on ...

Client: Business Class ebooks aka me. One of my mortgage-paying ideas for the bleak period early in 2002 was to recycle some of the information I had accumulated, and I'm trying to do that in the form of ebooks on marketing subjects.

Brief: A mixture of sales spiel and solid information, presented in a businesslike format.

Comment: Not entirely successful in terms of the website – and even less so in terms of the bank balance. A design that is too cluttered with clever JavaScript extras and not sufficiently geared to getting the punter to send money now. Ripe for a rethink ...

Client: Dave Howes. Dave Howes is a real find, a genuinely nice bloke who is trustworthy yet knowledgeable about cars (and about buying and selling them).

Brief: A simple, fast-loading, high-visual-impact site selling both Dave's find-you-a-car services and his current (but ever-changing) catalogue.

Comment: Still under development. Maybe a bit too cold: I was in a monochrome mood at the time. Time for a redesign with warmer, more action-oriented colours and design?

Client: FieldsPlace SiteReview aka me. Website assessment service aimed at the smaller business. The USP, such as it is, is the inclusion of marketing criteria as well as the technical and search-engine-friendly analyses.

Brief: Straight sales pitch. The site is intended to be used with limited-information teaser ads and emails that direct the reader here.

Comment: Maybe a bit too cold: I was in a monochrome mood at the time. Time for a redesign with warmer, more action-oriented colours and design?